Portfolio

My Works
Design System from Scratch

Design System from Scratch

UX Design
New “Concept Car” App Design

New “Concept Car” App Design

Logo, Mockups, User Research, UX Design, Wireframe
Native App Design

Native App Design

Mobile, UX Design
iOS App Wireframe > HiRes

iOS App Wireframe > HiRes

Logo, Mobile, UX Design, Wireframe
ACTIVE Re-Design + UX Examples

ACTIVE Re-Design + UX Examples

Mockups, User Research, UX Design, Wireframe
User Centered Design

User Centered Design

Mockups, User Research, UX Design, Wireframe
Website Redesign 2.0

Website Redesign 2.0

Logo, Mobile, Mockups, User Research, UX Design, Wireframe
Document Library Overhaul

Document Library Overhaul

Logo, Mockups, User Research, UX Design, Wireframe
Corporate Rebrand

Corporate Rebrand

Logo, Mobile, Mockups, User Research, UX Design, Wireframe
Persona Research

Persona Research

User Research
Responsive Single Page

Responsive Single Page

Logo, Mobile, UX Design
Beckley & Company

Beckley & Company

Logo, UX Design
Redesign | One Great Family

Redesign | One Great Family

Mockups, User Research, UX Design
Website | Service Repair Solutions

Website | Service Repair Solutions

Logo, UX Design
MPi Mobile App

MPi Mobile App

Mobile, UX Design
Motion Graphics (AE)

Motion Graphics (AE)

Motion GFX
Testimonial Video Series

Testimonial Video Series

Motion GFX, Video
Motion Graphics (AE)

Motion Graphics (AE)

Motion GFX, UX Design
Motion Graphics (AE)

Motion Graphics (AE)

Motion GFX, UX Design

Ron Merrell

As a young boy I grew up on a farm in southern New Mexico raising pigs, sheep, and horses.  I always loved to draw and wanted to be an artist when I grew up.  So I entered Brigham Young University as an Animation major and decided I didn’t want to sit in a cubical and stare at a computer screen all day, so I switched my major to pre-dental.   Now I sit in a cubical and stare at a computer screen all day, and I LOVE IT.  I have truly found my passion in life.  At my core I am a creator, a builder, and innovator.  Design is how I create.   Life is so much better when it looks good.

Design is not just what it looks like or what it feels like. Design is how it works. – Steve Jobs

I started my career in the tech industry in the shipping department, taping boxes and printing FedEx labels and worked my way up into a web designer role.   I then moved on to user interface and user experience(UI/UX) design where I can take my eye for design and make a decent site into a productive and delightful experience for the user and the site owner.

I love design, and I am pretty dang good at it!

What I Do

User Experience

For me, User experience(UX) design is the process to create products which provide meaningful, relevant and flexible experiences to users. This involves the whole design process of collecting and uniting the product, including aspects like branding, design, usability, accessibility and functionality.

Team Leadership / Management

As a designer leader I feel responsible for the overall work product of their UX and UI designers, researchers, and prototypers. I care deeply about creating useful, usable, and craveable products, and they make sure the team is designing the right things for customers and the business.

User Research

Every time I run UX research with real users it provides invaluable insight into what those users need and value. Not only does my research reduce the risk of a miscalculated guess, it has continually uncovered new opportunities for innovation.

Agile Development

As companies have adopted Agile way of operating, challenges have arisen for UX designers as they try to adapt their own human-centered design process to these approaches. But my experience working UX into the process with Agile development teams is crucial to great design while also getting product out the door each sprint.

Testimonials

Clients

Resume

13+ Years of Experience

Education

2004-2010
Brigham Young University

Pre-Dental Program

I started school headed for the Animation program at BYU, when I decided I wanted to be a Dentist, but as fate would have it I ended up working as a designer through college and found my initial passion for design was just too strong.

Experience

2021-Current
Progrexion

Assistant Director of User Experience

  • Foster a strong design practice and influence product strategy across three team initiatives , and make a strong impact on product execution and quality
  • Lead, grow, and develop an embedded UX design team
  • Design for iOS, Android, and web
  • Establish and maintain strong partnerships with other departments Progrexion
  • Elevate discovery and research skills across the organization
  • Lead and share customer-centric research
  • Recruit, hire, and develop great designers
2020-2021
Tuebora Inc.

Director of UX

  • Establish a competitive UI design system and pattern library for our new built from scratch SMB product, specifically designed to be easier to use for a less technical market.
  • Played an analytical role by implementing a new User Research program/cadence and presented my findings/recommendations for adjustments in the product features and product strategies to business stakeholders.
  • Collaborated with each product department (i.e. product development, design, and marketing departments to align company goals and initiatives and fulfill our product development roadmap.
2017-2020
KeyedIn Solutions

Creative Director

  • Complete projects in a rapid pace, using UX user research to inform design decisions.
  • Develop and implement new design processes and standards for the company.
  • Lead all creative projects in both a hands-on and oversight capacity from pitch to execution, including a top to bottom re-brand, 2 website redesigns (emphasizing SEO, & conversion), video production, document and print material, while growing the company’s ARR total by over 70%.
  • Managed all members of the creative team, both in-house and contracted members, offering day-to-day task direction as well as long term professional design guidance, while giving design team members adequate freedom to grow and succeed in their role.
  • Create and deliver on an annual creative strategy plan, establishing a core creative vision with tangible creative goals/milestones. Helping stakeholders understand the over all mission of the creative team, while guiding the direction of the department.
2015-2017
Periscope Holdings

Senior User Experience Designer (UX)

  • Established UX design as the first stage of application development, instituting a user-centered design (UCD) approach.

  • Overhauled our entire web application to optimize it’s user experience. The newly optimized application catapulted new sales and existing customer upgrades

  • Researched, strategized and launched UX improvements that allowed us to beat out multiple competitors for a $1.2M multi-year contract with the State of Oregon.

2013-2015
Property Solutions (Entrata)

Senior User Experience Designer (UX)

  • Researched our users’ everyday processes and behaviors via user testing sessions.

  • Established internal interfaces patterns for rapid prototyping and wireframing.

  • Coded functional HTML/JS prototypes for quick hand off to development teams.

  • Conducted remote, in-person, beta, and internal user testing sessions.

2013
Active Network

UI / UX Designer

2009-2013
Mobile Productivity Inc.

Graphic / Web / UI Designer

Download Resume

User Experience Skills

User Interviews

95%

A/B Testing

85%

Moderated Remote Usability Studies

92%

Concept Testing

90%

Design Skills

Web Design

99%

Print Design

99%

Logo Design

99%

Graphic Design

99%

Motion Graphics (GFX)

85%

Coding/Other Skills

JavaScript

75%

PHP

65%

HTML / CSS

100%

Video Production

89%

Video Editing

85%

Contact

Get in Touch

801.473.4491

Lindon, UT

ron@merrelldesign.com

Freelance Available

How Can I Help You?