I had the oppotunity to work for one of the most influential marketing firms in the country Harmon Brothers(who made some amazing commercials such as Squatty Potty, and Poo Pourri, Purple Mattress…etc)  on this promo video for a new phone case to be marketed by ScoochCase phone cases.   They where in a bit of a rush and their current team did not have time to complete the project before the deadline so they reached out to me for help.   I was able to work with their lead Creative Director directly over the course of a week to get them a final project that we can both be proud of.

Harmon Brothers provided the Filmed portion of the project and it was up to me to establish the graphics for each screen that would include a uniform theme that would be supportive of the product being sold as well as being loud and visible on mobile devices, which is where the majority of the views are going to come from for this ad campaign.

We started the design process going back and forth with the agency to get them exactly what they wanted.

Once the graphic design portion of the project was completed we moved on the the Motion Graphics (GFX).

This process took up the meat and potatoes of my time on this project but was by far the funnest part.   Since we where on a tight deadline we prioritized the above screens in order of A, B, and C priorities and started with the A graphics which where identified CRUCIAL and worked our way down the list through the B’s and through the C graphics which would be ok to miss if we ran out of time.   Luckily we where able to get them all done, but this process was nice to take the heat off the entire project since we where rushing to get it to the sound engineers the day before final hand off.

Over all I am very please with the turnout and I am IN LOVE with Motion GFX projects at the moment.